Grey Advertising just conducted it’s Eye on Australia sentiment study for the 21st year. The study focuses on how Australians are feeling socially and economically with view points on various industries and demographic groups. This year the results have been complied in a cool animated info graphic below.
A great snapshot for marketers and entrepreneurs alike. Enjoy!
Rachel Botsman is in town this week as part of Melbourne Knowledge Week but more importantly to spread the good word on her book on the new world order of Collaborative Consumption – What’s mine is yours. Rachel contends that the 20th century was all about Hyper Consumption, while the 21st century will be all about collaborative consumption – and I couldn’t agree more!
In order to bring the uninitiated up to speed we are having a Collaborative Conversation with founders of collaborative businesses. This will include Daniel Noble of Drive my Car, Julliette Anich of the Clothing Exchange and myself – rentoid.com
I really think it will be a great evening with lots of fresh ideas, because to be quite honest the collaborative economy is only really starting. At the end of the forum there will be a Pop Up Swap where anyone can bring up to 6 items to swap with anyone else – so we’ll be crossing the virtual sharing chasm into the physical one.
Click here to get a ticket – and come up and say hello.