A pharmaceutical mashup – Vitamints

Sometimes a startup just make sense. Logical in hindsight to the point where it feels like we should have done it.

Vitamints is one such startup. It is what it says – Vitamins which are also mints.

This Australian startup has taken some really clever insights to form the basis of the product format and it goes a little deeper than vitamins that taste nice. They found that houses were graveyards for half used vitamin bottles (I know mine is!!). The basic idea was to get vitamins out of the kitchen cupboard and into peoples pockets, like gum. So why not package it like gum? Why not make it taste nice? Why not distribute it in more convenient locations?

They did.

And aside from the fact that mints in convenience stores are almost the fastest growing impulse purchase, Vitamints taps beautifully into the mobile society we now live in. Your vitamins now live in your pocket people. Sounds a bit like a classic web mashup business, but in an old tired category. Once again industry incumbents need to take a lesson from an innovative new business – maybe that’s why I like it so much.

I can’t wait to read about them getting bought out by a multinational pharmaceutical company in 10 years time.

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Entrepreneurship is in our DNA

We are all born entrepreneurs. Entrepreneurship is inextricably linked to human behaviour. To explore, to understand, to invent and to embrace take risk. Risk which results in a better situation for us and our stakeholders. Knowing that we will fail, and even learning to endure, no less enjoy that as part of it. Civilisation and evolution of humans is due to our entrepreneurial nature. It’s why we live in houses, drive cars, have climate control and everything we enjoy today. It’s part of our genetic code. It’s what differentiates us from all other creatures.

The word Entrepreneur

en⋅tre⋅pre⋅neur

Noun: A person who organises and manages any enterprises, esp a business, usually with considerable initiative and risk.

The word origin is from 1875-80 coming from the French word ‘Entrepren’ – meaning to undertake. To do something. Also the word Enterprise. Is about entering and taking. Enter / prendere.

To be entrepreneurs is it about doing. Not over replanning or talking. It’s about action. Learning on the job. The most insightful ideas and poignant moments I have had in my life haven’t been while writing or typing, but when I’ve been acting.

Our code must be acted upon. Go act out your code.

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Startup School – 1 seat left

I’m very excited that Startup School Melbourne is this weekend. We still have a single seat left which is currently being warmed by this guy….

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But we’d love to replace him with you. And if you need any more convincing then I’m pretty sure I’ll have done the job once you finish reading this blog entry.

Firstly – here’s a list of topics we’ll be covering in detail:

  • Idea Generating
  • Creativity in business. Creative thinking
  • Raising Capital
  • Art of Pitching
  • Legal tips, shortcuts and administration
  • Successful outsourcing (digital & production)
  • Building an international work force
  • Cash flow for startups & budgeting
  • Simplified project management
  • Personal & business branding
  • Selling like a guru
  • Generating PR and media
  • Building a Team

All of which is fully documented in a take home working manual so you’ll leave knowing exactly what to do and how to do it. Like I have.

We are also being joined by Yvonne Adele – Globally renowned Creativity and ideas guru!

You can’t learn this stuff in school, books or at University. And I should know as I teach Marketing at Melbourne University. You also get me as an on going mentor as a Startup School graduate with unlimited help in your start up. Which is incredible value give what most consultants (with less real experience) charge by the hour.

We are holding the event in the groovy boutique Lindrum Hotel. Where the space is great and the food and espresso is awesome. I tested it.

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All of which is included in the price. You’ll be one of 10 people in an intimate learning environment. Not in a room full of people.

If that’s not enough , Startup School comes with a money back guarantee to blow your mind. I can say this because I know the 2 days will.

No, it’s not priceless – it’s priced at $998.

It will be the best investment in your entrepreneurship education you’ve ever made. it will make and save you thousands. This event is a one off, there is no next chance. If you want to chat about it – call me on the phone number in the right hand side bar of this blog.

Click here to book now.

(Seats still available for Sydney 21st & 22nd of November)

See you on the weekend, Steve.

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Startup Blog Live

I’ll be doing a live chat on all things StartUp and Entrepreneurship this Wednesday night Australian EST at 7.3opm.

Problogger has inspired this idea from his session today – big ups.

Pro blogger on twitcam.com

I’ll be using the relatively new service http://www.twitcam.com – where you can ask live questions which I’ll answer.

It’ll be using my twitter sign in which is @sammartino

here is the url: http://twitcam.com/user/sammartino

Here’s where you challenge me, ask me, disagree with me for anything I’ve written on this here blog. Ask me questions about marketing, startups, outsourcing, getting to revenue, and generating massive free TV coverage. I’ve done them all successfully. These are the things you start up needs to rock the world. Looking forward to chatting with you.

Steve.

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