You may be aware that I recently ran my annual Startup School in Melbourne.
During the event we ran a tweet stream of the ideas and soundbites coming from the forum. A lot of people followed the hashtag #melsus and said they got some great stuff from it. One person in particular Josh Moore, took it to the next level and pulled together a great PDF of the event via what appeared on line from it. Entirely his idea and work.
We both thought it was worth sharing here as a small entrepreneurs e-book made up of tweets and links in different categories.
PS: there are some pictures of me in it *red face*, which Josh saw fit to include…. and who am I to moderate his work?
You can follow Josh on Twitter here. And see his blog here.
I was asked to give a list to Tim Reid on a few micro marketing / startup tips for his terrific podcast. I thought they were worth sharing in point form here.
- Project management is the key skill (Outsource weaknesses, be blissfully unaware how to do technical things, manage the value chain.)
- Think micro (Start small, no tiny. think hyper-local, and expand out from there)
- Compound effort (Our labour compounds over time like interest and investments do, social media takes compound effort)
- Speed is better than perfection (perfection is the enemy of success, launch review and iterate constantly)
- Manage for cash flow not profit (Money in and money out are the only 2 financials that matter, we can’t go broke when cash flow positive)
- We’ve got to sell (Selling is a core skill, we have to sell not just to customers but to everyone in our business world, employees & suppliers too, have a sales guru in your team)
- Start now (The right is never going to come, stop waiting for it)