The lifecyle of awesome

As far as I can tell the life cycle of awesome is in perpetual decline. Every day we all get sent something that’s awesome. Something that’s great. Something that’s shareable. and every day we make a judgement. A decision whether this piece is worth sharing. There are so many things to share, and so many places to share them, that the stakes get higher and higher for what qualifies – it has to. Which means that when we see something amazing, it’s only amazing for a little while. It means the window is very small and getting smaller.

Today I saw something awesome. A simple video projection come moving art, come installation, come viral video. It was very next level. In fact the guy show sen it to me (Rohan) said it was ‘off chops’. You can see it below. But what I’m really wondering is, for how long can we keep going to the next level until there is nowhere left to go?

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Corporate Escape Artist – Jake Lodwick channeling

I’ve recently happened upon the Odwick project from serial creative Jacob Lodwick (founder of vimeo.com). Odwick is a 10 episode project I think most of my readers will like. I can’t describe it. It seriously blew me away. So much so that I was trying to find a reason to post one of his videos right here on Startup blog. Thankfully the second to last video in the Odwick project gave me that opportunity. It’s probably what many of us out there have felt while we resided in cubicle land, or still do feel if we haven’t managed to pull off an escape yet.

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