Eyeball Time February 9, 2007
Posted by Stephen Sammartino in Advertising, Audience (Consumer), Innovation, Launch, Marketing Insight, brands, entrepreneurship, strategy.trackback
Some things are just nice to look at. They demand eyeball time, so we investigate further.
What does your website, bottle, office, church, uniform, gadget look like?
“Posted by Stephen”, ehhh! I take you 30% more seriously when you refer to yourself as Stephen, as opposed to Stevie or Samma! First impressions suck us in. Much like Rod donning the small glasses for the first time: suddenly there was a seemingly 30% smarter dude strutting around for us to admire. Tony Shaw (ex Collingwood thug) executed a similar move: don the glasses and impress the masses. Image pays it’s way Stevie, I mean Stephen.
[...] point is, I was engaged enough to explore further. It was eyeball worthy. The exciting insight for entrepreneurs is that, creating cut through is more about imagination than [...]
[...] eyeball worthy is often [...]