Cut through
Here’s a photo of something I drove past a few times before I just had to get a closer look.
My first impression driving past was that it may be advertising some eco product, maybe green cars (no pun intended). Turns out it was at a garden supplies centre advertising Smart Grass.
The point is, I was engaged enough to explore further. It was eyeball worthy. The exciting insight for entrepreneurs is that creating cut through is more about imagination than money.
[...] Cut through v2.0 October 17, 2007 Posted by Stephen Sammartino in Advertising, Audience (Consumer), Distribution, Launch, Marketing Insight, Promotions, Selling, brands, business, entrepreneurship, marketing, startups, supply chain. trackback In March of this year I did a post on a small business gaining some cut through which you can see by clicking here. [...]