Here’s a photo of something I drove past a few times before I just had to get a closer look.
My first impression driving past was that it may be advertising some eco product, maybe green cars (no pun intended). Turns out it was at a garden supplies centre advertising Smart Grass.
The point is, I was engaged enough to explore further. It was eyeball worthy. The exciting insight for entrepreneurs is that creating cut through is more about imagination than money.
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